In this book, Johnston seeks to put the public interest onto the public relations 'radar', arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book's themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; ...
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In this book, Johnston seeks to put the public interest onto the public relations 'radar', arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book's themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.
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Add this copy of Public Relations and the Public Interest to cart. $56.32, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2018 by Routledge.
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New. Contains: Illustrations, black & white, Halftones, black & white, Tables, black & white. Routledge Research in Public Relations . Includes: tables, black & white, illustrations, black & white, halftones, black & white. Intended for college/higher education audience.
Add this copy of Public Relations and the Public Interest to cart. $76.89, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2018 by Routledge.
Add this copy of Public Relations and the Public Interest to cart. $77.06, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2018 by CRC Press Inc.
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New. 214 p. Routledge Research in Public Relations . 6 Tables, black and white; 4 Halftones, black and white; 4 Illustrations, black and white. Intended for college/higher education audience.
Add this copy of Public Relations and the Public Interest (Routledge to cart. $97.84, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by Routledge.
Add this copy of Public Relations and the Public Interest to cart. $187.88, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2016 by Routledge.
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New. Sewn binding. Cloth over boards. 214 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white, Tables, black & white. Routledge Research in Public Relations.
