The study, "Public Relations and the Management of Flood in Benue State of Nigeria: Assessment of the Benue State Emergency Management Agency (BESEMA)", evaluated public relations use by BESEMA in addressing the 2022 Makurdi flood, using Issues Management Theory. Employing a survey design and questionnaires, it revealed that BESEMA primarily used publicity, specifically news releases, to manage the flood. The public relations efforts employed by BESEMA effectively sensitized the public on safety, with weekly updates during ...
Read More
The study, "Public Relations and the Management of Flood in Benue State of Nigeria: Assessment of the Benue State Emergency Management Agency (BESEMA)", evaluated public relations use by BESEMA in addressing the 2022 Makurdi flood, using Issues Management Theory. Employing a survey design and questionnaires, it revealed that BESEMA primarily used publicity, specifically news releases, to manage the flood. The public relations efforts employed by BESEMA effectively sensitized the public on safety, with weekly updates during the flood. This strategy helped reduce potential losses. The study concluded that use of publicity by BESEMA was effective in managing the flood. It recommended that the government should recruit more qualified personnel for BESEMA and other agencies, emphasizing the effectiveness of public relations in disaster communication.
Read Less
Add this copy of Public Relations and the Management of Flood in Benue to cart. $41.22, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2024 by LAP Lambert Academic Publishing.
