Public Relations and the Digital: Professional Discourse and Change

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism - and illuminates ... Read More

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism - and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation. Read Less

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  	This is a digital edition of this title. Rent eBook (5 Options) 30 Day Rental: $29.70 (Expires May 30, 2024) 60 Day Rental: $39.60 (Expires Jun 29, 2024) 90 Day Rental: $49.50 (Expires Jul 29, 2024) 120 Day Rental: $59.40 (Expires Aug 28, 2024) 180 Day Rental: $64.35 (Expires Oct 27, 2024) Buy eBook Lifetime Access: $99.00 Title: Public Relations and the Digital by Clea Bourne Publisher: Springer Nature Print ISBN: 9783031139550, 3031139550 eText ISBN: 9783031139567 Edition: 2022 Format: EPUB eBook	$29.70 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ