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Public Relations Writing: Strategies & Structures

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Public Relations Writing: Strategies & Structures - Newsom, Doug, and Haynes, Jim
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Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the ...

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Public Relations Writing: Strategies & Structures 2016, Wadsworth Publishing Co Inc, Belmont, CA

ISBN-13: 9781305500006

11th edition

Paperback