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Public Relations - Kelleher, Tom
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Engagement. Conversation. Influence. Transparency. Trust. This book teaches the best kind of public relations work - that which brings people together in active communication. As a text for introductory public relations courses, it matches the classics in covering fundamentals, but rather than tinkering with previous textbook outlines a bit and adding a touch of new media, this text integrates both technical and cultural shifts brought about by the rise of social media in a clear, engaging survey of public relations today.

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Public Relations 2020, Oxford University Press, USA

ISBN-13: 9780190925093

2nd edition

Trade paperback

Public Relations 2020, Oxford University Press, USA

ISBN-13: 9780190925116

2nd edition

Loose-leaf

Public Relations 2017, Oxford University Press, USA

ISBN-13: 9780190201470

Trade paperback

Public Relations 2017, Oxford University Press, USA

ISBN-13: 9780190649142

Loose-leaf