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Public Relations: The Profession and the Practice

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Public Relations: The Profession and the Practice - Aronoff, Craig E., and Baskin, Otis W., and Lattimore, Dan
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This text aims to provide an understanding of public relations and a basis for successful practice using experiences of practitioners and theoretical perspectives of scholars. It includes coverage of technological change, diversity and expanding global markets, and their impact on the profession.

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Public Relations: The Profession and the Practice 1996, Brown (William C.) Co ,U.S., Dubuque, IA

ISBN-13: 9780071140324

International 2 Revised edition

Paperback