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Public Relations: The Practice and the Profession (NAI, Text Alone)

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Public Relations: The Practice and the Profession (NAI, Text Alone) - Lattimore, Dan L, and Baskin, Otis W, PhD, and Heiman, Suzette T
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This text provides a clear study of the process of public relations with a strong theoretical basis and balanced tone. It focuses throughout on technology and public relations. The text is accompanied by a CD-ROM with video interviews of leaders in the PR field.

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Public Relations: The Practice and the Profession (NAI, Text Alone) 2003, McGraw-Hill Humanities/Social Sciences/Languages, New York, NY

ISBN-13: 9780072424027

5th edition

Trade paperback