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Public Relations Practices - Center, Allen, and Jackson, Patrick, and Smith, Stacey
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Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help current and future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer. KEY TOPICS: The Purposes of Public Relations. How Public Relations Deals with Problems and Opportunities. Employee Relations. Community Relations. Investor Relations. Consumer Relations. Media Relations. Public Issue Campaigns and ...

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Public Relations Practices 2013, Pearson, Upper Saddle River

ISBN-13: 9780133127645

8th edition

Paperback