Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help current and future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer. KEY TOPICS: The Purposes of Public Relations. How Public Relations Deals with Problems and Opportunities. Employee Relations. Community Relations. Investor Relations. Consumer Relations. Media Relations. Public Issue Campaigns and ...
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Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help current and future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer. KEY TOPICS: The Purposes of Public Relations. How Public Relations Deals with Problems and Opportunities. Employee Relations. Community Relations. Investor Relations. Consumer Relations. Media Relations. Public Issue Campaigns and Debates. Crisis Management. Standards, Ethics, and Values. MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
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Add this copy of Public Relations Practices (8th Edition) to cart. $125.08, fair condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2013 by Pearson.
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Add this copy of Public Relations Practices to cart. $153.11, good condition, Sold by Indiana Book Company rated 5.0 out of 5 stars, ships from Marion, IN, UNITED STATES, published 2013 by Pearson.
Add this copy of Public Relations Practices to cart. $290.31, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2012 by Pearson.
Add this copy of Public Relations Practices (8th Edition) to cart. $575.71, new condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2013 by Pearson.
