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Public Relations - Yadin, Daniel, and Jefkins, Frank
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This hugely successful book has been thoroughly revised to ensure its reputation as a foremost treatment of this lively subject and its compliance with the latest LCCI, CAM and CIM syllabuses. The overall structure has been retained and the main feature of the revision is an extensive updating across all chapters.

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Public Relations 1998, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273634324

5th edition

Paperback