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Public Relations: A Values-Driven Approach, Books a la Carte Edition

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This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books a la Carte also offer a great value for your students this format costs significantly less than a new textbook. Updated in a new 5th edition, "Public Relations: A Values-Driven Approach"teaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition ...

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Public Relations: A Values-Driven Approach, Books a la Carte Edition 2011, Pearson

ISBN-13: 9780205223206

5th edition

Loose-leaf