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Public Opinion, Second Edition

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Public Opinion, Second Edition - Glynn, Carroll J, and Herbst, Susan
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A survey text for undergraduate courses, this volume examines the history, meaning, and mechanics of public opinion, including its use in communicating with and persuading the public, and discusses the five major theories for understanding public opinion. The chapters are carefully constructed so as to introduce terms and concepts to the reader unfamiliar with the field. Recognizing that public opinion is an increasingly interdisciplinary field, this volume draws together authors from diverse fields, principally political ...

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Public Opinion, Second Edition 2004, Routledge

ISBN-13: 9780813341729

2nd edition

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