There is a certain mystique surrounding the public relations industry. The truth is that very few people outside the business actually know what goes on within it. This book dispels many of the myths about PR and informs engagingly about the day-to-day affairs of the public relations industry. Public Lies and Private Truths exposes the workings of the industry, points to the key players, and shows how to get on by using contacts and networks effectively. It covers the necessary skills for success, such as the ability to ...
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There is a certain mystique surrounding the public relations industry. The truth is that very few people outside the business actually know what goes on within it. This book dispels many of the myths about PR and informs engagingly about the day-to-day affairs of the public relations industry. Public Lies and Private Truths exposes the workings of the industry, points to the key players, and shows how to get on by using contacts and networks effectively. It covers the necessary skills for success, such as the ability to grasp relevant facts, to write and speak cogently and to understand why competitors think and behave as they do. A comparison is made between the perceptions and the realities of public relations in Britain, North America and continental Europe, and the implications for a unified Europe are considered.
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Add this copy of Public Lies and Private Truths: an Anatomy of Public to cart. $100.95, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1996 by Thomson Learning.
