Political modernization via the advent of mass communications has served to produce unprecedented levels of communication skills between executive, legislative and administrative elites and modern citizens. This Handbook draws on multidisciplinary insights and the experiences of campaign practitioners to provide a comprehensive guide to planning, implementing and measuring public information and communication campaigns using survey research. Part 1 outlines the basic theoretical approaches. Parts 2 draws on ...
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Political modernization via the advent of mass communications has served to produce unprecedented levels of communication skills between executive, legislative and administrative elites and modern citizens. This Handbook draws on multidisciplinary insights and the experiences of campaign practitioners to provide a comprehensive guide to planning, implementing and measuring public information and communication campaigns using survey research. Part 1 outlines the basic theoretical approaches. Parts 2 draws on examples of national campaigns and Part 3 shifts the focus to international campaigns. In each instance different cases are used to illustrate methods of research, the role of different actors like,
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Add this copy of Public Information Campaigns and Opinion Research: a to cart. $10.99, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2002 by Sage Publications Ltd.
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Add this copy of Public Information Campaigns and Opinion Research: A to cart. $211.12, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2002 by Sage Publications Ltd.
Add this copy of Public Information Campaigns and Opinion Research: A to cart. $224.16, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2002 by Sage Publications Ltd.
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Add this copy of Public Information Campaigns and Opinion Research: a to cart. $271.45, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2002 by Sage Publications Ltd.
