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Psychodynamics: Beyond Demographics and Psychographics a Whole New Way of Understanding People

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Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people - Tyler, John
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Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values, and interests that lead to purchasing decisions--as well as all decisions that a person makes in life. For businesses of all sizes wanting to understand their clients' and customers' motivations and interests, Psychodynamics is a powerful new tool for the sales and marketing toolbox.

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Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people 2015, Kbpublishing

ISBN-13: 9781938015243

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