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Prospect Research for Fundraisers: The Essential Handbook

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Prospect Research for Fundraisers: The Essential Handbook - Filla, Jennifer J., and Brown, Helen E.
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Essential tools for implementing right-sized prospect research techniques that help nonprofit organizations reach their fundraising goals Written especially for front-line fundraisers, Prospect Research for Fundraisers presents a practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be used to raise more money. Filled with examples, case studies, interviews, and stories, this unique book is structured around the fundraising cycle and illustrates the ...

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Prospect Research for Fundraisers: The Essential Handbook 2013, John Wiley & Sons Inc, New York

ISBN-13: 9781118297391

Hardcover