Advertising has long been analyzed as a pervasive disseminator of cultural values. In a detailed analysis of advertisements as promotional texts, Andrew Wernick shows how their impact on cultural formation has become increasingly fundamental with the spread of the market into every facet of social life. The resulting promotional culture has transformed the character of all forms of communication. Moving beyond a simple critique of advertising as an ideological process, Promotional Culture relates its impact to the ...
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Advertising has long been analyzed as a pervasive disseminator of cultural values. In a detailed analysis of advertisements as promotional texts, Andrew Wernick shows how their impact on cultural formation has become increasingly fundamental with the spread of the market into every facet of social life. The resulting promotional culture has transformed the character of all forms of communication. Moving beyond a simple critique of advertising as an ideological process, Promotional Culture relates its impact to the broad social processes analyzed under the label of postmodernism. Wernick traces the impact of promotion from the selling of consumer goods to the spheres of electoral politics and the university. In doing
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Add this copy of Promotional Culture: Advertising, Ideology and Symbolic to cart. $5.49, fair condition, Sold by Open Books Ltd rated 4.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 1991 by SAGE Publications Ltd.
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Fair. Contains some, or all, of the following: highlights, notes, and underlining. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Add this copy of Promotional Culture: Advertising, Ideology and Symbolic to cart. $7.00, good condition, Sold by Dotcom liquidators / dc1 rated 4.0 out of 5 stars, ships from Fort Worth, TX, UNITED STATES, published 1991 by Sage Publications Ltd.
Add this copy of Promotional Culture: Advertising, Ideology and Symbolic to cart. $32.37, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1991 by Sage Publications Ltd.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 9780803983915.
Add this copy of Promotional Culture: Advertising, Ideology and Symbolic to cart. $61.32, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1991 by SAGE Publications Ltd.
Add this copy of Promotional Culture: Advertising, Ideology and Symbolic to cart. $107.36, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1991 by SAGE Publications Ltd.
