Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy. Important topics covered include: Planning and scheduling Personal appeals Building mailing lists Donor outreach Writing calls to action Direct mail testing Targeting specific groups Testimonials ...
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Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy. Important topics covered include: Planning and scheduling Personal appeals Building mailing lists Donor outreach Writing calls to action Direct mail testing Targeting specific groups Testimonials Pledge forms Response rates Analyzing results Bounce backs Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
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Add this copy of Profitable Direct Mail Appeals - Planning, Implementing to cart. $60.07, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2013 by John Wiley & Sons Inc.
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