"Understanding the business side of interior design is a major part of the designer's education. Professional Practice for Interior Designers has been the go-to comprehensive business guide for aspiring designers and practicing professionals for nearly thirty years. As the interior design industry continues to evolve, this Sixth Edition has evolved to meet the needs of today's design students and practicing professionals. This edition includes three new chapters: Interior Design in the Global Environment, Building Client ...
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"Understanding the business side of interior design is a major part of the designer's education. Professional Practice for Interior Designers has been the go-to comprehensive business guide for aspiring designers and practicing professionals for nearly thirty years. As the interior design industry continues to evolve, this Sixth Edition has evolved to meet the needs of today's design students and practicing professionals. This edition includes three new chapters: Interior Design in the Global Environment, Building Client Relationships, and Marketing Communications; revised sections on Web and Social Media Marketing, Personal Branding, Design Contracts for Global Projects, and Sustainable Product Resources; and invaluable elements in every chapter for students and instructors, including, NCIDQ Exam Components, What Would You Do? scenarios, and lists of key terms and references. Instructors will have access to an extensive Instructor's Manual that includes over 390 multiple choice and 260 true/false questions, web exercises, and discussion items and assignments by chapter. Aside from being talented, creative, and having a good eye for design; interior designers must have a comprehensive understanding of the business side of design in order to be successful. Firms of all sizes and specialties must demonstrate excellence in their business practice and display a higher level of professionalism in order to gain the trust of their clients. From organizational and problem solving skills, to managing timelines and budgets; it is critical for an interior designer to understand all aspects of the business. According to the American Society of Interior Designers' (ASID) 2018 Outlook and State of the Industry (OSI) report, we should expect to see continued positive growth for the industry in 2018, but it is critical for the future of the industry that designers integrate emerging technologies and the ever-increasing emphasis on well-being into their practice"--
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