"This is a handbook for leading a professional football club to commercial success. Covering every aspect of the business and commercial operations of a modern football club, and with a focus on increasing revenues and building a powerful brand, the book explains how to take any club to the next level and increase brand value. Drawing on the authors' extensive experience of working in elite professional football, the book covers all the core areas of club management, from brand identity, brand positioning, strategy and ...
Read More
"This is a handbook for leading a professional football club to commercial success. Covering every aspect of the business and commercial operations of a modern football club, and with a focus on increasing revenues and building a powerful brand, the book explains how to take any club to the next level and increase brand value. Drawing on the authors' extensive experience of working in elite professional football, the book covers all the core areas of club management, from brand identity, brand positioning, strategy and planning, human resource management and developing partnerships, to marketing, ticketing, venue operations and merchandise. It examines the importance of business models and achieving club stability and sustainability, and introduces cutting-edge topics that are having an increasing impact on the development of football clubs, including corporate social responsibility, esports, and women's football. The book is full of real-world cases and data, and offers clear theoretical and practical guidance in every chapter. This book is essential reading for anybody working in professional football, and for anybody taking courses in executive football education, football studies or sport management. It is also a valuable resource for anyone who has a general interest in the business and commercial aspects of managing a professional football club"--
Read Less
Add this copy of Professional Football Club Management: Leadership for to cart. $42.26, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2023 by Routledge.
Add this copy of Professional Football Club Management: Leadership for to cart. $52.27, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2023 by Routledge.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 218 p. Contains: Unspecified, Illustrations, color, Halftones, color, Line drawings, color, Tables, color. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Professional Football Club Management to cart. $52.28, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2023 by Routledge.
Add this copy of Professional Football Club Management: Leadership for to cart. $56.22, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2023 by Routledge.