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Professional Beverage Management - Lipinski, Robert A, and Lipinski, Bob, and Lapinski, Kathie
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This information-packed resource tells you how to improve profitability through marketing and merchandising. This book includes: * Comprehensive listing of trade organizations, information bureaus, and agencies offering promotional information. * Appendix listing wineries that are producing secondary wine labels. * A new chapter on low and nonalcoholic beverages. * New statistics on microbreweries. * Vintage charts.

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Professional Beverage Management 1996, Van Nostrand Reinhold Company, New York, NY

ISBN-13: 9780442021764

Hardcover

Professional Beverage Management 1996, Wiley, New York, NY

ISBN-13: 9780471287377

Hardcover