How AT&T got customers to love them again, why Dollar Shave Club subscribers keep coming back for more, how Patagonia's use of organic cotton led to sales skyrocketing, and over 100 more examples of the psychology behind the most successful products ever created. Product Gems distils research from 73 behavioural science papers and case-studies into 111 bite-size "gems" that demonstrate the key techniques used by leading companies to build products people love.
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How AT&T got customers to love them again, why Dollar Shave Club subscribers keep coming back for more, how Patagonia's use of organic cotton led to sales skyrocketing, and over 100 more examples of the psychology behind the most successful products ever created. Product Gems distils research from 73 behavioural science papers and case-studies into 111 bite-size "gems" that demonstrate the key techniques used by leading companies to build products people love.
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Add this copy of Product Gems 1: 101 Science Experiments That to cart. $25.69, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2017 by Independently published.
Add this copy of Product Gems 1: 101 Science Experiments That to cart. $54.20, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2017 by Independently published.