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Problems in Marketing: Instructor's Manual

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Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the ...

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Problems in Marketing: Instructor's Manual 1991, Sage Publications Ltd, London

ISBN-13: 9781853961885

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