Businesses today operate in a more complex and turbulent environment and face intense competition. In order to be successful, they must understand and constructively interact with their changing environment and market. In this book, Hashem Aghazadeh introduces the concept of marketology as a system to assist businesses in making effective market-related decisions to deliver superior value to their key stakeholders. The marketology creates and disseminates market intelligence and insight to ensure business performance ...
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Businesses today operate in a more complex and turbulent environment and face intense competition. In order to be successful, they must understand and constructively interact with their changing environment and market. In this book, Hashem Aghazadeh introduces the concept of marketology as a system to assist businesses in making effective market-related decisions to deliver superior value to their key stakeholders. The marketology creates and disseminates market intelligence and insight to ensure business performance management success, and considers strategic market management and market orientation as comprehensive and diversified phenomena. Principles of Marketology, Volume 1 concentrates on the theoretical aspect of marketology and explains its definition, origins, background, framework, components, and tools and techniques for analysis. This modern approach offers academics, MBA students, executives, and businesses a new solution for understanding and managing their market and competition much more intelligently.
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Add this copy of Principles of Marketology, Volume 1: Theory to cart. $80.89, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2015 by Palgrave Macmillan.
