Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. "Principles of Marketing "helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The ...
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Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. "Principles of Marketing "helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage--from traditional marketing all-stars such as P&G and McDonald's to new-age digital competitors such as Apple and Google.
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Add this copy of Principles of Marketing, 17th edition to cart. $44.90, new condition, Sold by Equilibrium Worldbooks rated 4.0 out of 5 stars, ships from South Pasadena, CA, UNITED STATES, published 2017 by Pearson.
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New in new dust jacket. Audience: General/trade; General/trade. Please double check the textbook description: Express shipping takes 3-5 days with free tracking number! Brand New Paperback International edition textbook, 17th edition. Different ISBN number and book cover design. The content is exactly same as original US edition. The book printed in Black/White, the book cover may contain the foreign words and the restriction sale disclaimer.
Add this copy of Principles of Marketing, 17th to cart. $44.95, new condition, Sold by Global Express rated 2.0 out of 5 stars, ships from San Marino, CA, UNITED STATES, published 2017 by Pearson.
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New in new dust jacket. Audience: General/trade; General/trade. This book is the international edition in mint condition with the different ISBN and book cover design, the major content is printed in full English as same as the original North American edition. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service.
Add this copy of Principles of Marketing, 17th (No Access Card) to cart. $44.97, new condition, Sold by Aideo Textbook rated 4.0 out of 5 stars, ships from Arcadia, CA, UNITED STATES, published 2017 by Pearson.
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New in new dust jacket. Audience: General/trade; General/trade. ***INTERNATIONAL EDITION*** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design, the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service.
Add this copy of Principles of Marketing, Student Value Edition Plus to cart. $107.46, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2017 by Pearson.
Add this copy of Principles of Marketing, Student Value Edition Plus to cart. $123.45, good condition, Sold by Book Words rated 3.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2017 by Pearson.
Add this copy of Principles of Marketing to cart. $168.61, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by Pearson College Div.
Add this copy of Principles of Marketing, Student Value Edition Plus to cart. $254.50, like new condition, Sold by Fastship Store - rated 4.0 out of 5 stars, ships from Apache Junction, AZ, UNITED STATES, published 2017 by Pearson.
