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Principles of Marketing Engineering - Lilen, Gary L, and Rangaswamy, Arvind, and De Bruyn, Arnaud
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Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making

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Principles of Marketing Engineering 2007, Trafford Publishing, Bloomington IN

ISBN-13: 9781425135867

Hardcover