This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life ...
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This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.
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Add this copy of Principles and Practice of Social Marketing: an to cart. $19.75, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2010 by Cambridge University Press.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1200grams, ISBN: 9780521167376.
Add this copy of Principles and Practice of Social Marketing: an to cart. $32.69, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2010 by Cambridge University Press.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1200grams, ISBN: 9780521167376.
Add this copy of Principles and Practice of Social Marketing to cart. $36.68, new condition, Sold by Books International rated 4.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2010 by Cambridge University Press.
Add this copy of Principles and Practice of Social Marketing: an to cart. $40.01, like new condition, Sold by Prior Books rated 5.0 out of 5 stars, ships from Cheltenham, GLOUCESTERSHIRE, UNITED KINGDOM, published 2010 by Cambridge University Press.
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Like New. Firm, square and tight, just showing a few very mild rubs. Hence a non-text page is stamped 'damaged'. Despite such this book looks and feels unread and is actually in better than very good condition. Thus the contents are crisp and fresh. Now offered for sale at a special bargain price.
Add this copy of Principles and Practice of Social Marketing: an to cart. $48.92, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by Cambridge University Press.
Add this copy of Principles and Practice of Social Marketing: an to cart. $69.85, very good condition, Sold by AMM Books rated 4.0 out of 5 stars, ships from Gillingham, KENT, UNITED KINGDOM, published 2010 by Cambridge University Press.
Add this copy of Principles and Practice of Social Marketing: An to cart. $77.63, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2010 by Cambridge University Press.
Add this copy of Principles and Practice of Social Marketing to cart. $78.05, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2010 by Cambridge University Press CUP.
Add this copy of Principles and Practice of Social Marketing: an to cart. $79.80, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2010 by Cambridge University Press.
