"Press Here! Is a modern day media relations survival handbook. It provides straightforward and practical advice for dealing with the press - from TV journalist to local newspaper reporter. Packed with useful tips and techniques, it should prove an invaluable tool for anyone who has to work with the press. The case studies, though hypothetical, are clearly drawn from Annie Gurton's 20 years of front line experience. A must for any aspiring PR professional or marketing manager." Andrew Smith, Business Group Director, ...
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"Press Here! Is a modern day media relations survival handbook. It provides straightforward and practical advice for dealing with the press - from TV journalist to local newspaper reporter. Packed with useful tips and techniques, it should prove an invaluable tool for anyone who has to work with the press. The case studies, though hypothetical, are clearly drawn from Annie Gurton's 20 years of front line experience. A must for any aspiring PR professional or marketing manager." Andrew Smith, Business Group Director, Brodeur A Plus Press Here! - the essential guide to working successfully with journalists to achieve free editorial publicity for your product or service. Ideal for marketing novices and PR trainees, as well as updating those with years of practical experience. This revised second edition of Press Here! includes a section on computer aided PR which explains how to use the internet and email to reach journalists and spread the word. Journalists are notoriously difficult to work with and many are openly hostile to PRs. This book explains WHY they feel like that, and WHAT you can do to make your approach more appealing to them. It tells you HOW you can convey your message, and WHAT your message should include. Using several well-proven methods for message development and giving crucial advice on handling interviews, Press Here! succinctly explains: how to plan a successful media campaign how to develop your messages so they appeal to journalists how to write a press release so it gets noticed how to plan and manage a successful press event how to use the internet effectively how to deal with problems or negative publicity with case studies to highlight key points, and hints and tips on every page from journalists and PR professionals.
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Add this copy of Press Here: Managing the Media for Free Publicity to cart. $12.54, good condition, Sold by Aardvark Books Ltd rated 5.0 out of 5 stars, ships from Bucknell, HEREFORDSHIRE, UNITED KINGDOM, published 1998 by Prentice Hall.
Add this copy of Press Here! : Managing the Media for Free Publicity to cart. $16.79, good condition, Sold by Greener Books rated 4.0 out of 5 stars, ships from London, UNITED KINGDOM, published 2001 by Prentice Hall.
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Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Add this copy of Press Here! : Managing the Media for Free Publicity to cart. $16.99, good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 2001 by Prentice Hall.
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Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Add this copy of Press Here: Managing the Media for Free Publicity to cart. $26.47, good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 1998 by Prentice Hall.
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Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages.
