The second edition of Presidential Campaign Communication is designed to help readers understand and appreciate how the people of the United States use human communication to select their presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships, redefining communities, and shaping public identities and priorities. Fully revised and updated throughout, the book's twelve chapters build on its original argument and examples to highlight four key themes: ...
Read More
The second edition of Presidential Campaign Communication is designed to help readers understand and appreciate how the people of the United States use human communication to select their presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships, redefining communities, and shaping public identities and priorities. Fully revised and updated throughout, the book's twelve chapters build on its original argument and examples to highlight four key themes: Presidential campaigns are communication ??? evolving constitutional requirements and the Digital Age create a rhetorical puzzle for aspiring presidents. Campaigning is a quest and each stage invites new strategies and metrics. The varied impact of modes of presidential campaign communication - Laws and rules, speeches, debates, advertising, news reports, social media and entertainment are all means of influencing public debate and electoral preferences. They provide differing ways to reshape political images and perceptions during the evolving campaign. Citizens, campaigners and reporters bring unique agendas to the campaign ??? this 'trialogue' of dynamic interactions constitutes communities and contests issues, images and resources. The changing dynamics of the US electorate - Americans have sorted themselves into increasingly like-minded communities which complicates the quest for consensus, resulting in a multiplicity of opinions rather than a strong majority voice. Written with verve and clarity, and richly illustrated with 45 case studies and detailed analysis of the 2012 campaign, the second edition of Presidential Campaign Communication is required reading for all students of politics and the media, and for anyone seeking to understand more fully the system of democracy in the United States, and the central role that communication plays therein.
Read Less
Add this copy of Presidential Campaign Communication to cart. $8.48, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2015 by Polity Press.
Add this copy of Presidential Campaign Communication (Contemporary to cart. $8.49, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2015 by Polity.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Presidential Campaign Communication to cart. $15.99, new condition, Sold by FAVORITEBOOK rated 3.0 out of 5 stars, ships from New Hope, PA, UNITED STATES, published 2015 by Polity Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
NOTE: Noticeable/significant shelf wear to the cover/jacket otherwise and inside NEW BOOK. Fast Delivery from our Canadian or American warehouses*Satisfaction Guarantee! Sewn binding. Cloth over boards. 320 p. Contains: Illustrations, black & white. Pcpc-Polity Contemporary Political Communication. Audience: General/trade.
Add this copy of Presidential Campaign Communication (Contemporary to cart. $19.88, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2015 by Polity Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Presidential Campaign Communication to cart. $21.02, good condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2015 by Polity Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Trade paperback (US). Glued binding. 320 p. Contemporary Political Communication. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Add this copy of Presidential Campaign Communication to cart. $22.07, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2015 by Polity Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 320 p. Contemporary Political Communication. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.