Serves as an overview for critical issues in marketing management. This title is suitable for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. It also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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Serves as an overview for critical issues in marketing management. This title is suitable for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. It also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Read Less
Add this copy of Preface to Marketing Management With Powerweb to cart. $69.79, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by McGraw-Hill/Irwin.
