This new book from Cone, marketing leader and author of the well-reviewed "Steal These Ideas," unlocks marketings biggest mystery: how to conjure the words that make a product irresistible--he terms these exceptional slogans powerlines.
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This new book from Cone, marketing leader and author of the well-reviewed "Steal These Ideas," unlocks marketings biggest mystery: how to conjure the words that make a product irresistible--he terms these exceptional slogans powerlines.
Read Less
Add this copy of Powerlines: Words That Sell Brands, Grip Fans, and to cart. $97.88, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2008 by Bloomberg Press.