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Power and Persuasion in Media and Advertising

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Power and Persuasion in Media and Advertising - Brophy Down, Susan
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"This book is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age"--

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Power and Persuasion in Media and Advertising 2018, Crabtree Publishing Company

ISBN-13: 9780778745440

Hardcover