It used to be that art directors, creative professionals, and producers hired talent based on reputation, networking, and personal relationships. Today's ultracompetitive business climate is vastly different. Art buying is now more project-oriented. Art directors and creative professionals now must review portfolios with their clients before making any hiring decisions. Since most photographers are self-employed, hiring a photo rep is an expense that cuts dramatically into an already-tight bottom line. So now more than ever ...
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It used to be that art directors, creative professionals, and producers hired talent based on reputation, networking, and personal relationships. Today's ultracompetitive business climate is vastly different. Art buying is now more project-oriented. Art directors and creative professionals now must review portfolios with their clients before making any hiring decisions. Since most photographers are self-employed, hiring a photo rep is an expense that cuts dramatically into an already-tight bottom line. So now more than ever, showing a "killer" portfolio that communicates a clear vision can mean the difference between winning projects or just sitting on the sidelines. In Portfolios That Sell, veteran consultant and lecturer Selina Oppenheim reveals how to create an innovative, competitive, and effective portfolio that will get attention from any potential client. Based on her 20-plus years of consulting with scores of photographers, graphic designers, and illustrators, Oppenheim demonstrates how today's commercial photographer can communicate expertise, experience, and creative vision clearly and intelligently through a well-executed portfolio. Packed with a wealth of no-fail tips and practical advice for effective marketing, self-promotion, and client relationships, Portfolios That Sell is an indispensable guide for the photographer who wants financial as well as artistic success. - Filled with scores of high-quality images taken for real-life clients - Presents important information about a timely, practical subject - A unique look at the business strategies as well as the artistic concerns of preparing a winning portfolio
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Add this copy of Portfolios That Sell: Professional Techniques for to cart. $3.09, good condition, Sold by GREEN STREET BOOKS rated 4.0 out of 5 stars, ships from San Jose, CA, UNITED STATES, published 2003 by Amphoto Books.
Add this copy of Portfolios That Sell: Professional Techniques for to cart. $3.88, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by Amphoto Books.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Portfolios That Sell: Professional Techniques for to cart. $4.00, good condition, Sold by sellerfromthewest rated 5.0 out of 5 stars, ships from Hayward, CA, UNITED STATES, published 2003 by Amphoto Books.
Add this copy of Portfolios That Sell: Professional Techniques for to cart. $4.00, good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by Amphoto Books.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Portfolios That Sell: Professional Techniques for to cart. $23.31, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2003 by Amphoto Books.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9780817455439.
Add this copy of Portfolios That Sell: Professional Techniques for to cart. $34.20, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Amphoto Books.
Add this copy of Portfolios That Sell: Professional Techniques for to cart. $97.36, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2003 by Amphoto Books.
