This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.
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This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.
Read Less
Add this copy of Politics, Propaganda, and Public Health: A Case Study to cart. $51.52, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2020 by Lexington Books.
Edition:
2020, Globe Pequot Publishing Group Inc/Bloomsbury
Add this copy of Politics, Propaganda, and Public Health: A Case Study to cart. $125.61, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2018 by Lexington Books.
Edition:
2018, Globe Pequot Publishing Group Inc/Bloomsbury
