Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21st ...
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Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21st century. Drawing on 161 interviews, participant observation and original survey data, it shows that the reality of contemporary campaigning is often different to what we are led to believe.
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Add this copy of Political Parties and Campaigning in Australia: Data, to cart. $51.65, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2022 by Springer Nature Switzerland AG.
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New. 217 p. Political Campaigning and Communication . 20 Illustrations, color; 1 Illustrations, black and white; XVII, 217 p. 21 illus., 20 illus. in color. Intended for professional and scholarly audience.
Add this copy of Political Parties and Campaigning in Australia: Data, to cart. $51.65, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2021 by Palgrave MacMillan.
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New. Sewn binding. Cloth over boards. 217 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color. Political Campaigning and Communication.
Add this copy of Political Parties and Campaigning in Australia: Data, to cart. $57.33, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2021 by Palgrave MacMillan.
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New. Sewn binding. Cloth over boards. 217 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color. Political Campaigning and Communication. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
