Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated ...
Read More
Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Read Less
Add this copy of Political Advertising in the United States to cart. $7.15, good condition, Sold by One Planet Books rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2016 by Routledge.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Political Advertising in the United States to cart. $11.16, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2016 by Routledge.
Add this copy of Political Advertising in the United States [Paperback] to cart. $11.81, like new condition, Sold by Lady BookHouse rated 5.0 out of 5 stars, ships from Belmont, MA, UNITED STATES, published 2016 by Routledge.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Like New. Size: 6x0x9; This book may be an ex-library item. This book is in near-perfect condition, showing minimal signs of use. It has clean, crisp pages with no markings or highlighting, and the spine and cover are intact without any creases or wear. This book appears as if it has been barely touched and is virtually indistinguishable from a brand new book.
Add this copy of Political Advertising in the United States to cart. $13.37, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2016 by Routledge.
Add this copy of Political Advertising in the United States to cart. $13.37, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2016 by Routledge.
Add this copy of Political Advertising in the United States to cart. $26.58, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2016 by Routledge.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Political Advertising in the United States to cart. $50.29, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2016 by Routledge.
Add this copy of Political Advertising in the United States to cart. $110.08, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2016 by Routledge.
