Examines how place images are created, articulated, developed and assessed at a variety of scales and contexts. Chapters one through three present a theoretical analysis of how images are created, use insights from communication theory, as well as describe a ``vocabulary'' and ``grammar'' of effective place promotion. The remainder of the book analyzes specific types of place promotion in a series of thematic but example-rich chapters covering cities, suburbs, industrial towns, fairs and festivals, the countryside, the ...
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Examines how place images are created, articulated, developed and assessed at a variety of scales and contexts. Chapters one through three present a theoretical analysis of how images are created, use insights from communication theory, as well as describe a ``vocabulary'' and ``grammar'' of effective place promotion. The remainder of the book analyzes specific types of place promotion in a series of thematic but example-rich chapters covering cities, suburbs, industrial towns, fairs and festivals, the countryside, the American west, China and Eastern Europe.
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Add this copy of Place Promotion: the Use of Publicity and Public to cart. $24.37, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1995 by John Wiley & Sons.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9780471948346.
Add this copy of Place Promotion: the Use of Publicity and Public to cart. $24.37, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1995 by John Wiley & Sons.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 850grams, ISBN: 9780471948346.
Add this copy of Place Promotion: the Use of Publicity and Marketing to to cart. $67.45, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 1994 by John Wiley & Sons.
Add this copy of Place Promotion: the Use of Publicity and Marketing to to cart. $100.02, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1994 by *Belhaven Press.
