"PR is about managing the flow of information between you (or your business) and the public. That's all there is to it. These days, the flow is not one-way. You ping and stuff comes back. Some people are handling this two-way information flow better than others." - Alan Stevens. Ping is not about social media (Facebook, LinkedIn, Twitter). Ping is not about traditional media (TV, radio and print). Ping is about both. In this hands-on manual, 25-year media veteran and coach, Alan Stevens shows you how to combine a powerful ...
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"PR is about managing the flow of information between you (or your business) and the public. That's all there is to it. These days, the flow is not one-way. You ping and stuff comes back. Some people are handling this two-way information flow better than others." - Alan Stevens. Ping is not about social media (Facebook, LinkedIn, Twitter). Ping is not about traditional media (TV, radio and print). Ping is about both. In this hands-on manual, 25-year media veteran and coach, Alan Stevens shows you how to combine a powerful core message with an integrated publicity campaign and 'ping' your audience to raise your profile and profits. Whether you want to promote yourself or your business this book will show you how you can do it at very little cost and engage with an audience larger than you ever thought possible. The rules of the PR game are here in this book. Read them carefully and heed them well. If you understand and apply them, your business will soar. None of these tips are difficult to learn or costly to implement.
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Add this copy of Ping: How to Tap Into the Power of Traditional & Social to cart. $10.99, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2009 by Lean Marketing Press.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
