The book is application oriented highlighting the new trends within Indian Pharmaceutical Industry, Challenges that Marketers are likely to face & the Strategies that they can adopt. It is also designed keeping in mind the Pharmaceutical & Healthcare management programs taught at various B-schools. This book serves as a reference book for pharma marketers and the students of Pharmaceutical & Healthcare Management Programs. This book can be a part of Brand Manager's library - a book s/he can refer to whenever s/he has to ...
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The book is application oriented highlighting the new trends within Indian Pharmaceutical Industry, Challenges that Marketers are likely to face & the Strategies that they can adopt. It is also designed keeping in mind the Pharmaceutical & Healthcare management programs taught at various B-schools. This book serves as a reference book for pharma marketers and the students of Pharmaceutical & Healthcare Management Programs. This book can be a part of Brand Manager's library - a book s/he can refer to whenever s/he has to clarify concepts. Highlights of the Book - Covers marketing concepts which a pharma marketer needs to know - It focuses on latest concepts and examples - Provides frameworks that can be applied on-the-job - A summary is given at the end of each chapter for quick reference - It is backed by author's Industry experience coupled with academic experience of teaching the subject to students undergoing management program in Pharmaceutical & Healthcare Management Book is for whom? - Pharma Industry Marketing Practitioners - Students undergoing a Pharmaceutical /Healthcare Management Program
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Add this copy of Pharmaceutical Marketing 4.0: Indian Context to cart. $36.87, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2023 by Pharmamed Press.
