Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward

Overviews marketing strategies adopted by different pharmaceutical companies. Highlights major marketing problems that concern pharmaceutical industry and describes new technologies as solutions. Reviews marketing strategies and their effects on behavior of consumers and physicians. Read More

Overviews marketing strategies adopted by different pharmaceutical companies. Highlights major marketing problems that concern pharmaceutical industry and describes new technologies as solutions. Reviews marketing strategies and their effects on behavior of consumers and physicians. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $132.00 (Expires Aug 15, 2025) 365 Day Rental: $156.00 (Expires Feb 16, 2026) Buy eBook Lifetime Access: $240.00 Title: Pharma Marketing and Pharmacoeconomics Publisher: Taylor & Francis Print ISBN: 9781774916865, 177491686X eText ISBN: 9781040106297 Edition: 2024 1st edition Format: EPUB eBook	$132.00 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ