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Persuasive Advertising: Evidence-Based Principles

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Persuasive Advertising: Evidence-Based Principles - Armstrong, J
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This is a comprehensive and definitive guide to persuasive advertising based upon extensive research.

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Persuasive Advertising: Evidence-Based Principles 2010, Palgrave MacMillan, London

ISBN-13: 9781403913432

2010 edition

Hardcover

Persuasive Advertising: Evidence-Based Principles 2010, Palgrave MacMillan, London

ISBN-13: 9781349511891

2010 edition

Trade paperback