Reardon views persuasion as not only the means for selling goods or political parties -- something that one person or group does to another. She also sees it as an exchange, a way of defining our self identity, our personal opinions and our shared ideals. She applies a fresh sensitivity towards the situational complexity of persuasion in her study of interpersonal, organizational, and mass media persuasion. ...choose this volume for a class or seminar on communication theory because it is a thoughtful and useful ...
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Reardon views persuasion as not only the means for selling goods or political parties -- something that one person or group does to another. She also sees it as an exchange, a way of defining our self identity, our personal opinions and our shared ideals. She applies a fresh sensitivity towards the situational complexity of persuasion in her study of interpersonal, organizational, and mass media persuasion. ...choose this volume for a class or seminar on communication theory because it is a thoughtful and useful explication and polemic for a rules perspective on communication, with particular reference to persuasion...whether you choose it for one class or another or none at all, do not miss choosing to read it. -- Quarte
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Add this copy of Persuasion: Theory and Context (Sage Library of Social to cart. $53.61, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1981 by SAGE Publications, Inc.
