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Persuasion: Psychological Insights and Perspectives

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Persuasion: Psychological Insights and Perspectives - Brock, Timothy C, and Green, Melanie C
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Persuasion: Psychological Insights and Perspectives, Second Edition highlights important and influential views on persuasion and guides students through the important contemporary centers of basic and applied persuasion research. The renowned contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives. This Second Edition has been revised and updated ...

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Persuasion: Psychological Insights and Perspectives 2005, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761928096

2nd edition

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