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Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research

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Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research - Woodside, Arch G (Editor), and Megehee, Carol M (Editor), and Ogle, Alfred (Editor)
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Examines how research tools affect theory advances in culture and tourism research. This title includes papers that focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.

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    • Title: Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research by Arch G. Woodside
    • Publisher: Emerald Publishing Ltd
    • Print ISBN: 9781849506038, 1849506035
    • eText ISBN: 9781849506045
    • Edition: 2009
    • Format: PDF eBook
    $174.99
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