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Personal Selling - Anderson, Rolph E, and Anderson, John
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Focuses on professional business-to business selling with little discussion of retail selling. This book presents professional personal selling as a respected, well paid career, offering many benefits along with the chance to help companies and individuals solve problems and satisfy needs.

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Personal Selling 2006, Cengage Learning, Boston, MA

ISBN-13: 9780618645701

2nd UK edition

Hardcover

Personal Selling 2002, Houghton Mifflin, Boston, MA

ISBN-13: 9780618260454

Hardcover