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Person-ality: Cultivate Your Human Authority To Ignite Irrational Brand Loyalty

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Person-ality: Cultivate Your Human Authority To Ignite Irrational Brand Loyalty - Gabor, Deb
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We look to brands for what to do, what to think, and how to feel. We want to know what to support and what to stand against. Brands are the new voice of authority. Now is the perfect time to reveal their humanity. Consumers want to connect with the brands they support. Business leaders want to create purposeful, passionate companies. At this intersection of shared values is where a brand's authority is established and humanity shines through. But how do you ensure a meaningful connection? How do you make it last? ...

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Person-ality: Cultivate Your Human Authority To Ignite Irrational Brand Loyalty 2022, Lioncrest Publishing

ISBN-13: 9781544533643

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