Desire is both of and beyond the everyday. In an ad for running shoes, for example, the figure of a man jogging at dawn on the Serengeti Plain both evokes a fantasyof escape and invokes a disciplinary norm to stay fit. The bottom line for thead, of course, is to create a desire to consume, the promise being that with thepurchase of these shoes, the consumer can realize yet also transcend the daily exhortationto perform.To say this differently, there is something both real and phantasmic about desire.Yet this notion seems ...
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Desire is both of and beyond the everyday. In an ad for running shoes, for example, the figure of a man jogging at dawn on the Serengeti Plain both evokes a fantasyof escape and invokes a disciplinary norm to stay fit. The bottom line for thead, of course, is to create a desire to consume, the promise being that with thepurchase of these shoes, the consumer can realize yet also transcend the daily exhortationto perform.To say this differently, there is something both real and phantasmic about desire.Yet this notion seems contradictory. Isn't there a difference between the desireto be fit, for example, which is realizable, realistic, and, in these senses, realand the desire to escape routine everydayness, which, for most of us, is inescapablemost of the time? But is exercise real or phantasmic? Certainly noteveryone works out, and even those who make exercise a part of their reality maydo so in order to pursue a fantasy about themselves. And are escapes from dailyroutines phantasmic or real? An escape from the everyday is far more realizablefor some people than even fitness. But here too what is fantasy blends into (andbecomes indistinguishable from) the real: A vacation away from work may be ameans of ensuring a higher level of work performance when one returns.
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Add this copy of Permitted and Prohibited Desires: Mothers, Comics, and to cart. $2.81, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1996 by Routledge.
Add this copy of Permitted and Prohibited Desires: Mothers, Comics, and to cart. $3.79, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by University of California Press.
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Add this copy of Permitted and Prohibited Desires: Mothers, Comics, and to cart. $3.81, good condition, Sold by Solr Books rated 5.0 out of 5 stars, ships from Skokie, IL, UNITED STATES, published 2000 by University of California Press.
Add this copy of Permitted and Prohibited Desires: Mothers, Comics, and to cart. $4.99, good condition, Sold by A_TeamBooks rated 4.0 out of 5 stars, ships from Conway, AR, UNITED STATES, published 2000 by University of California Press.
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Add this copy of Permitted and Prohibited Desires: Mothers, Comics, and to cart. $4.99, fair condition, Sold by A_TeamBooks rated 4.0 out of 5 stars, ships from Conway, AR, UNITED STATES, published 2000 by University of California Press.
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Fair. Used books may not include access codes or one time use codes. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST.
Add this copy of Permitted and Prohibited Desires: Mothers, Comics, and to cart. $5.94, very good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 1996 by Westview Press.
Add this copy of Permitted and Prohibited Desires: Mothers, Comics, and to cart. $26.90, very good condition, Sold by Robinson Street Books rated 3.0 out of 5 stars, ships from Binghamton, NY, UNITED STATES, published 1996 by Westview Press.
Add this copy of Permitted and Prohibited Desires: Mothers, Comics, and to cart. $29.49, very good condition, Sold by Alien Bindings rated 5.0 out of 5 stars, ships from BALTIMORE, MD, UNITED STATES, published 1996 by Westview Press.
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Very good in very good dust jacket. Hardcover First Edition / First Printing (1996). Near Fine or Very Good+ condition with a VG dust jacket. The covers are in great shape with only light rubbing to the edges. The binding is tight. The interior pages are unmarked. Small abrasion to the front flyleaf. Jacket shows light edge wear. The book will be carefully packaged for shipment using cardboard and or bubble wrap for protection. USPS electronic tracking number issued free of charge. 240 pages.
Add this copy of Permitted and Prohibited Desires: Mothers, Comics, and to cart. $31.57, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by University of California Press.
