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Pedlar in Divinity: George Whitefield and the Transatlantic Revivals, 1737-1770

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Pedlar in Divinity: George Whitefield and the Transatlantic Revivals, 1737-1770 - Lambert, Frank
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A pioneer in the commericalization of religion, Whitefield (1714-1770) is seen by many as the most powerful leader of the Great Awakening in America, uniting local religious revivals into a national movement before there was a nation. Here, Lambert focuses not so much on Whitefield's oratorical skills as on the marketing techniques he borrowed from his contemporaries in the commerical world. 10 halftone illustrations.

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Pedlar in Divinity: George Whitefield and the Transatlantic Revivals, 1737-1770 2002, Princeton University Press, Princeton

ISBN-13: 9780691096162

Revised edition

Trade paperback

"pedlar in Divinity": George Whitefield and the Transatlantic Revivals, 1737-1770 1993, Princeton University Press, Princeton

ISBN-13: 9780691032962

Hardcover