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Paul Rand - Helfand, Jessica (Contributions by), and Heller, Steven, and Hofmann, Armin (Contributions by)
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Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to major companies including IBM, Oliveti and Ford, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following. ...

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Paul Rand 2000, Phaidon Press Ltd, London

ISBN-13: 9780714839943

Paperback