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Paul Rand: Inspiration and Process in Design - Heller, Steven (Introduction by), and Bell, Eugenia (Editor)
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Best-known for his corporate brand logos and art direction, Paul Rand (1914-1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of ...

Paul Rand: Inspiration and Process in Design 2019, Moleskine Books, Milan

ISBN-13: 9781616898595