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Pathways to African Export Sustainability

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Pathways to African Export Sustainability - Brenton, Paul, and Cadot, Olivier, and Pierola, Martha Denisse
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African exporters suffer from low survival rates on international markets. They fail more often than others, incurring time and again the setup costs involved in starting new relationships. This high churning is a source of waste, uncertainty, and discouragement. However, this trend is not inevitable. The high "infant mortality" of African exports is largely explained by Africa's low-income business environment and, once properly benchmarked, Africa's performance in terms of exporter failure is no outlier. Moreover, African ...

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Pathways to African Export Sustainability 2012, World Bank Publications

ISBN-13: 9780821395592

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